Beca Barbie is a Southern California–based fitness and lifestyle model known for her signature pink “Barbie-inspired” aesthetic, playful personality, and high-energy on-camera presence. She creates content centered around fitness, swimwear, beauty, and everyday glam, blending a confident feminine image with an approachable, fun vibe.
Active primarily on Instagram and TikTok, Beca has built a growing audience through her bold visuals, expressive posing style, and consistent content production. She frequently collaborates with photographers, emerging fashion labels, beauty brands, and lifestyle creators, bringing a polished but natural feel to every shoot.
Her brand identity focuses on confidence, self-expression, femininity, and glam athleticism, making her a strong fit for swim, resort lifestyle, fitness, beauty, and social media–driven campaigns.
KO Jones vs. Beca Barbie